You and I, like everyone else, know that when looking for a service or product search engines are the go-to place. And that is why ecommerce SEO is so important… And let’s be honest…
Which results are you more likely to click on? How frequently are you looking past the top three results?
Search Engine Optimization (Search Engine Optimization ) is the term used to describe the strategic and strategic effort to optimize a website’s placement in search engine results
On-page HTML structure, keyword usage, website architecture, page content, inbound links and domain name content constitute just a portion of the criteria used in assessing who’s going to be prized with that sought after higher ranking.
As a result of online consumer behavior, ranking higher than your opponents has never been so important. But ranking on the first page of results isn’t enough anymore, you will need to rank number 1 (or at least in the top three).
Typical Click Through Rates SEO Based
Are you standing in the top three? What about the very first page?
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The success of ecommerce websites is relying more heavily on SEO, more than any other platform, to be able to acquire outstanding, organic traffic to convert into online sales. A recent study indicates that SEO is accountable for about 30 percent of E-commerce sites traffic, which is a considerable figure when placed into the context of potential revenue opportunities. There is no question that lower ranked sites will be missing out on this potential revenue so it is paramount that your website is SEO friendly.
However, due to their high page volume, pages with low count content, and replicate content, ecommerce sites run the risk of being categorized as spammy-feel by search engine algorithms. Search engines are smart, but not ideal, and so as to not harm your ranking your store’s exposure and therefore your earnings, your site should be SEO friendly.
Few people have a complete understanding of the importance of ecommerce SEO and how fast it has developed. SEO is now far more than just including the proper keywords on a page — it touches on EVERY part of a website, so allow me to give you a brief rundown of the procedure.
Search Engines & Ranking
When a user goes on a search engine like Google, enters a query in the search bar and clicks enter, the search engine deploys bots, commonly referred to as”spiders” that crawl websites and index their content.
If an important part of your website isn’t readily accessible, spiders will perceive it as unimportant and scurry off to other websites.
Therefore, a fantastic website architecture is an essential component of SEO as it lays the path for search engines to think about your content as relevant to that initial organic search.
Once the bots have scanned their index and compiled results, search algorithms determine the order in which the results will be displayed. Google, for instance, uses over 200 signs to ascertain how each website ranks against one another.
On-page SEO is composed of keywords strategically positioned inside the page to convey the purpose of that particular page to the search engine. Including variation around the main keyword is important. By way of instance, a page about local art could include”local contemporary artwork” or”local scenic paintings”.
Title and header tags are HTML components describing the content of the page, and they’re important elements to take into account for your on-page SEO. While the name tag appears on the search engine result page and the browser , both tags should include the primary keyword (and) the brand name.
As spiders will also be crawling through the main body of articles, include variations of the main keyword phrases, but don’t try and force them in for the sake of it. Ensure you are using natural language,and limit acronyms, so that you provide an easier user experience.
Following the upgrade of the Panda Algorithm, content under 300 words may be lost and penalized under the thin material category.
To help you with your keywords, you can download our free keyword worksheet.
We also have an article on 9 ways to boost SEO that covers some simple to implement strategies which could be used for your ecommerce SEO game plan also!
Here are 15 ways you can enhance ecommerce SEO
The best way to help prospective customers to find you is by optimizing your site with keywords your target customers will be searching for.
Once you know your keywords, focus on your On Page SEO
Heading TagsHeading tags including H1, H2, H3, etc. can help you improve your site’s search engine ranking. But most individuals don’t understand what it means, and many don’t know whether they’re using it or not.
Within this ecommerce SEO guide, you will learn how headings work.
Headings are HTML code that permits you to create some words stick out on the page of your site. As an example, the title of an article on a newspaper site is usually big and more pronounced than other words.
So headings permit you to tell the search engine that some words are significant. It’s very important to use H1 on your site to describe your key words to help improve your ranking in search engineoptimization.
How do I know if my website is using the H1 tag along with other heading tags?
On your browser, paste or type the page you want to check
Click ‘view’ then ‘source.’ Then a new window will pop up, displaying the HTML code of the page