FACEBOOK LIVE PLAYBOOK: BEST PRACTICES AND TIPS FOR 2017
Livestreamed video has been a feature of a few video platforms for many years, but 2016 really saw live-streamed content rocket in terms of views & engagement when Facebook opened up the selection for all users. Facebook has placed a huge emphasis on native video in its news feed algorithm, and video content, live video, is key to FB’s vision for the future of the social platform. Back in 2014, CEO Mark Zuckerberg promised “In five years most of Facebook will be video,” and the platform wants to encourage even more brands & creators to publish more video content. Real-time live streaming could be the medium to reach that goal.
With viewers spending on average 3x longer watching live video broadcasts than native video uploads, including FB Live video in your social video marketing plan is becoming vital for generating engagement on the site.
FB Live was officially launched to all users in April 2016, and a larege number of brands and publishers have jumped on board to take advantage of the views & engagement this feature offers. Media companies, retailers, sports brands, broadcasters, and news organizations have all embraced FB Live, not only seeking success with their owned media, but also via earned. To date, Candace Payne’s (aka Chewbacca Mom)‘It’s the joys in life….’ has not only generated over 165M views on her own FB page, the halo effect on brands like Kohl’s & Star Wars is almost immeasurable.
FB Live Playbook: Download Now!
Live streaming has gone from a nice-have to a must- have, and changed the idea many publishers distribute their content & build their subscriber base. As video dominates the FB user’s News Feed, live video is perhaps the great way to stand out from the crowd.
Tubular Insights is the industry leader in video marketing resources, tips, and plan advice. We’re the pioneers in disseminating best practice, and the site that video marketers turn to for advice for creating & optimizing video campaigns. Our brand new FB Live playbook is packed full of the best advice to help agencies, brands, creators, and video marketing teams, get the most out of their content, distribution, and promotion plan. Available from today, the white paper give you the latest on:
o What FB Live means for brands, and publishers
o Best practices for live-streaming
o FB Live production tips
o How to promote your live-stream
o How to maximize live-streamed reaches
o How to measure FB Live metrics
o Which brands are getting FB Live right
o Exclusive engagement data
Get our Free White Paper: FB Live Playbook
Get the white paper today for the best advice on Facebook Live publishing & distribution strategy. It is packed with actionable takeaways that you can implement as part of your live-streamed plans today.